How it works

For every photo you donate, Johnson & Johnson gives $1 US US to Save the Children on behalf of the Early Learning Campaign. That $1 US US helps provide parents and caregivers with the training and tools they need to create a stimulating environment for their child—reading, singing, talking, and playing—giving their young child a strong start in learning, and in life. It takes 50 photos for an early childhood specialist to train a parent.

JOHNSON’S® baby brand is committed to advancing research and education about happy, healthy baby development, advocating for more babies to have an equal start in life. JOHNSON’S® and Save the Children® share the mission to make a positive impact on baby’s cognitive, social, and emotional development. This holiday season, if you select Save the Children® on Donate a Photo, JOHNSON’S® will triple the $1 US US donation. Your photo will help provide resources that are critical to a child’s healthy and happy development, up to $1 US50,000 US.

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Children are born ready to learn, but for nearly 15 million children living in poverty in America, they enter Kindergarten unready to succeed. By age 3, U.S. children in low-income homes hear an average of 30 million fewer words than their peers, putting them 18 months behind, developmentally, and at a disadvantage before they even start school.

Ages 0-3 are the most critical years in a child’s development, which is why Save the Children®, together with JOHNSON’S®, is working to reach America’s youngest needy children through early childhood development programs like Head Start and Early Steps to School Success, and the #SoMuchMore campaign. Because the best way to improve the chances of lifelong success of children who live in poverty is to reach them early.

Save the Children® is the leading independent organization creating lasting change in the lives of children in need in the United States and around the world. Together Save the Children® & Johnson & Johnson have a shared partnership vision to inspire innovation to improve survival and healthy development of children under five, with a particular focus on newborns.

Save the Children’s® mission is to invest in childhood, every day, in times of crisis and for our future. In the United States and around the world, we give children a healthy start, the opportunity to learn and protection from harm. 

To learn more, visit JOHNSON’S® on YouTube.com/Baby.

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For every photo donated to Save the Children, Johnson & Johnson Services, Inc. has donated $1 to that cause. Photo donations to Save the Children ended February 28, 2016. Save the Children will receive a minimum of $20,000.